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Tuesday, March 21, 2006

How Sexy Lingerie Works – Going Undercover

How does sexy lingerie work? Well, maybe you need to talk to the man who’s looking at it for that answer. After all, he’s the one it’s designed for, isn’t it? The answer to that question is – well, yes…and no. Throughout the ages, lingerie has been designed to make women look sexy. Of course, it has practical value, too. So let’s look at both sides and see what we come up with.

The goal of the lingerie industry
The lingerie industry is a massive industry these days. Its original goal was to create underwear that looks sexy, while still remaining practical. For years, they couldn’t seem to put the two together. For the most part, lingerie accentuated the parts of the woman’s body that it was intended to accentuate. However, it was also extremely painful. In fact, it was downright dangerous. Women had to go through torturous trussing of their tightly-laced torsos to make themselves look sexy. So they had control, but no comfort.

You see, the lingerie industry wasn’t really an industry per se in those days. But then, they didn’t really achieve their goal, either. They only got halfway. But they were dictated to by the fashion “experts”. And if they wanted to make money, they had to create what women wanted. So that’s what they did.

How things have changed for the lingerie industry today. They’ve come a long way since whale-boned corsets. The lingerie they make today is definitely sexy, and it’s definitely comfortable. And it’s definitely successful. Check out these figures (pun intended!).

In 2003, according to the NPD Group, a marketing information company, Americans spent $4.4 billion on bras. The NPD Group also found that lingerie sales in general were up 5% in 2003, which is quite surprising, seeing as how the overall clothing industry was down 4%. But women are feeling more freedom and expressing themselves accordingly.

Lingerie is showing up everywhere
Sexy lingerie can be seen all over the place, at small specialty shops, at large department stores, in mail-order catalogs, online – there’s no shortage of choices when it comes to sexy underwear. You can buy sexy bras, sexy panties, sexy nylon stockings – whole outfits exuding an “I’m beautiful and attractive” call from the wearer.

And through all this, the lingerie industry continues to give people what they want – no matter what it is. There are three kinds of lingerie, catering to different markets. They are:

Sensible lingerie: This kind is more practical than sexy, and is bought for exactly that purpose. Women who buy this kind aren’t necessarily not sexy – they just believe that there’s a time and a place for everything, and when they wear sensible lingerie, you can be sure that it isn’t the time or the place.

Sexy lingerie: This kind is worn by women who want the practicality of everyday underwear, but also like the idea that they’re wearing something sexy that nobody else knows about. It gives them a sense that they have a sexy side waiting to emerge, even though they have to act practical throughout the day. For many women, it’s a great confidence-builder.

Naughty lingerie: The last kind of lingerie is to be worn on special occasions only. Unless, of course, you’re an exotic dancer, in which case you wear it at work every day. Naughty lingerie is usually reserved for those special occasions with a loved one, where you want to step outside the boundaries for one night, and just let go and have some harmless fun.

Another popular place for lingerie is at a wedding shower. It’s so much fun to present the bride-to-be with some sexy bridal lingerie, and watch her face go red with embarrassment. Not to mention her mother’s look of shock.

But no matter where they buy it, or what they buy it for, sexy lingerie is definitely a big marketplace. And speaking of big, there’s a market for plus size sexy lingerie, too. Just because a woman might be a little bigger than other women, that doesn’t mean that she’s any less beautiful when she wears sexy lingerie. She can put on a plus size bra, or any other plus size lingerie, and her man will come a-runnin’.

Lingerie around the world
The lingerie business is exploding all over the world. There are new lines constantly being created in Europe, as well as some very hot items from the “hot” capital of the world, Brazil. But as hot and sexy as this lingerie is, it’s also practical. Again, the industry achieves it’s goal.

It’s no surprise that Paris, France, the place of romance, is also the lingerie capital of the world. It’s interesting to note that 88% of French women buy lingerie as a treat, while 87% buy it as a necessary part of their wardrobe. It’s obvious that, again, the lingerie industry has achieved it’s goal of dual-purpose underwear.

And here’s another sign of France being a leader in the lingerie industry. Galeries Lafayette, a department store in Paris, has just added an 8500 square foot lingerie section in its main store. It sports 80 different brands of sexy underwear. Women can buy sexy nylon stockings, panty hose, bikini thongs, sexy panties, sexy bras – the list goes on and on. This department not only has a fascinating array of sexy lingerie, it also has a nail bar and a Chanel beauty center. It even has two male sales associates to help the red-faced man shopping for something hot for his sweetheart.

Lingerie – the anywhere underwear
Sexy lingerie is everywhere these days. In a way, it’s getting harder to find because it’s getting so small! Lingerie has come a long way, but it goes such a short way. Just look at thong underwear for example. And it doesn’t stop there. How about thong swimwear? The daring have taken to the beaches.

Lingerie is quite a general term. It could mean just plain jockey underwear. And that doesn’t mean men’s underwear – jockey makes women’s underwear, too. Everybody’s getting in on the act. And why not? The act is obviously part of a very successful play – a play that’s running not just on Broadway, but all over the world. And the audience is crying “Encore! Encore!”

So that’s it in brief! Lingerie – underwear that’s comfortable and practical – and very sexy!

About The Author
Gareth Marples is a successful freelance writer providing valuable tips and advice for consumers purchasing plus size lingerie, bras and panties, sexy thong panties and thong bikinis. His numerous articles offer moneysaving tips and valuable insight on typically confusing topics.

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